No second chance for a First Impression!

First day of school, and I remember my sister telling me “First Impression is the Best Impression, so ensure you impress your teacher today.” This continued through school, college and corporate life. It’s not surprising that customers expect to be impressed when opening their Bank accounts – after all, the relationship is for a...

The Spy Who Lives with Me

You: – “Alexa, what is my account balance?” Alexa: – “Your account balance today is 75,500 Dollars!” The above might have sounded imaginary or bit fantastic last year, but it has become a reality today in many US homes!! CapitalOne was the first bank to enable voice banking in Alexa. AMEX is next and...

Customer Journey is the new X-Factor….

This thought has been cooking in our minds for a while though, not quite as crisply stated as above. From a word cloud standpoint in this space – user experience, customer experience, look and feel, unified experience, Omni channel capabilities have occupied mind share over the past couple of years. While they are representative...

Extend Product as a Platform with Purpose

In the recent past, we have observed that the Banks are in a dilemma whether to procure products from a product vendor or get a platform vendor to build features based on their requirements. If this debate had happened a decade ago, probably the Product strategy would have won hands down as the platform...

Customer Experience – Small and Big Wins

Customer Experience defines the engagement model for any business – not sure why this thought entered my mind, as I was at a Drive-in ATM. As I collected the cash and was seeking a receipt, the ATM had a feature offering to send the receipt by email. Very convenient and just in the nick...

New Era of Banking – INSIGHT-DRIVEN MARKETING

“Welcome to Hyderabad – Enjoy a coffee and a snack at ‘Coffee House’ in Terminal 1. Get 15% off when you use your debit card for the purchase” – This was the first message I received as soon as I landed at Hyderabad airport and this was not from the Merchant but from my...

Blockchain for Dummies – Part 1

Have you ever wondered why your biller sends you bill payment reminders even after you have paid their bill via a third-party app or website? Have you ever gone through the embarrassment of your debit card transaction getting declined minutes after your account got debited??? Or how does it feel to provide your educational...

Vayana won Best Solution Provider Presentation @NAFBF16, Egypt

Vayana had an exciting 2 days at North Africa Future Banking Forum 2016 held on 24-25 October in Egypt. Presentation made by our CEO, Kannan Ramasamy on “How to provide Contextual Customer Experience to build Bank of the Future” has been awarded Best Solution Provider Presentation in North Africa Future Banking Forum on 24-25 October....

UPI – The payments engine for Digital India

August’16 has been a watershed month for payments in India. It is the month when Unified Payment Interface (UPI) was launched to the masses. NPCI’s UPI is going to change the payments landscape for everybody, forever. It is arguably the biggest thing to happen to Payments in India since we minted the first coin...

Business Intelligence – The death of Segmentation

“Data! Data! Data! I cannot make bricks without clay!”…no one could have put the problem more succinctly than Sir Arthur Conan Doyle, through his master creation, detective Sherlock Holmes. He has saved many a suspect from the gallows due to astute analytics of facts which was overlooked earlier. It’s a capital mistake to theorize...